Welcome
To The video marketing Cafe

First things first — what is video marketing?

Video marketing encompasses a comprehensive strategy that involves planning and storyboarding video concepts, producing compelling video content, distributing each video asset effectively, and strategically marketing each video campaign.

It’s an exciting approach that allows businesses to leverage the power of video to foster growth and engagement. Similar to a bustling cafe, my videos inject creativity, spark conversations, and most importantly, bring a sense of fun to any brand.

By incorporating video marketing into your overall strategy, you can tap into the dynamic potential of visual storytelling to captivate your audience and achieve your business goals. So let’s get started!

VMC

creativity, conversation, and fun

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ABOUT

Growing up, some of the best memories were spent making home videos with our family camcorder. The collection of content was endless – from silly skits, to magic shows, unforgettable family vacations, music videos, and even pet commercials – there was never a shortage of creative footage.

It wasn’t until I joined the film club in high school when my eyes were opened to the world of video editing and production. What started as a fun side hobby quickly became a passion. I began making videos for family, friends, school projects, and eventually clients of my own.

Fast forward to now, where my passion for incorporating video into marketing strategies has helped me build brands, raise awareness, drive leads, and most importantly – tell my client’s stories. Through social media, email, website landing pages, YouTube or paid advertising campaigns (to name a few), each video is created with a defined marketing approach to combine strategy with creativity. 

And of course, I can’t forget to mention my love for coffee, which partially inspired The VMC. Cafes are a place to get creative and get lost in your thoughts – a place of emotional or casual conversation, or a place to hang out with friends and just have fun. Which is exactly what my videos incorporate: creativity, conversation, and fun! So espresso yourself, take life one sip at a time, and stay grounded. And make a video about it along the way.

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Services

Services include video creation, video distribution, video optimization and management, and video marketing. Read more below to learn about the different services that are offered.

Video Editing Icons
Storyboard video concepts, film video content, and incorporate texts, graphics, and music. Align the style and tone of individual videos with each company's unique look and feel to establish consistent brand identity.

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Marketing Icons
Strategically distribute video assets accross different channels including social media, email campaigns, company website, and more! Ensure video metadata is optimized for each platform.
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Analyze video metrics and report on video performance. Provide strategic recommendations based on video analytics to achieve campaign goals.

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Distribute Icons
Develop marketing strategies around video content to maximize visibility, drive conversions, and raise brand awareness. Ensure each video does not go unseen.
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My Portfolio

Interested in a quick social media video? You’ve come to the right place. What about a full YouTube strategy? I have you covered. Looking for a designated landing page video to drive conversions? Look no further. 

Check out my portfolio for video marketing examples.

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